Case Study:
Beverage & Dessert
Empowering a Southeast Asian Chain Restaurant to Expand Its Beverage & Dessert Menu Efficiently
The Challenge：
A Southeast Asian chain restaurant sought to expand its beverage and dessert offerings but faced critical constraints:
Limited kitchen space in each outlet, preventing complex food prep setups;
Tight staffing, requiring fast and simple serving solutions;
Demand for high-quality, affordable products with reliable supply chains.
Our Solutions：
We delivered an end-to-end sourcing and supply chain optimization service, executed in five key steps:
✔ Data-Driven Product Selection
Researched top-rated ready-to-serve desserts on Xiaohongshu, Douyin, and other platforms, procuring 100+ samples;
Conducted blind taste tests with a panel of Southern Chinese cuisine experts, narrowing down to 20 top picks for client review.
✔ Supply Chain Optimization: Streamlined for Efficiency
Evaluated instant beverage solutions via B2B channels, prioritizing shelf-stable products to eliminate cold storage needs;
Analyzed logistics and storage costs to ensure operational simplicity.
✔ Digital Menu: Smarter Decision-Making
Developed a custom menu app displaying product specs, pricing, and sample comparisons for seamless selection.
✔ Factory-Direct Sourcing: Cost & Packaging Innovation
Bypassed distributors to partner directly with manufacturers, switching to bulk aluminum pouch packaging (reducing material costs by 30%+);
Negotiated industry-leading pricing through bulk procurement.
✔ Value-Added Tableware Curation
Sourced stylish yet affordable dessert serveware and drink cups for a complete solution.
The Results：
✅ Profit Growth: 40%+ higher margins on beverages and desserts—with no added labor.
✅ Manu expansion: 5 desserts and 5 shelf-stable juice concentrates successfully launched.
✅ Ongoing Partnership: Seasonal product rotation with repeat orders.